Broadcasters Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/broadcasters/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Nov 2024 09:29:49 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates  https://www.exchangewire.com/blog/2024/11/26/google-to-face-7bn-consumer-lawsuit-in-uk-itv-stock-surges-as-investors-consider-takeover-bids-temu-owner-misses-sales-estimates/ Tue, 26 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765074 News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates 

Google to Face £7bn Consumer Lawsuit in UK

With a huge deal of antitrust pressure already mounting for [...]

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]]> AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV  https://www.exchangewire.com/blog/2024/11/11/aus-plans-social-media-ban-for-under-16s-itv-revenue-dips-uk-gov-to-examine-future-of-linear-tv/ Mon, 11 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764688 News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV 

AUS Plans to Ban Social Media for Under 16s

In order to tackle social media’s damaging effects on children, [...]

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]]> Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace  https://www.exchangewire.com/blog/2024/10/09/google-ordered-to-open-play-store-to-rivals-microsoft-shutting-down-retail-media-platform-channel-4-testing-enhanced-advertising-marketplace/ Wed, 09 Oct 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763746 Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace 

Rounding off the latest legal wrangling between Epic Games and Google, a US federal judge has ordered Google to [...]

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]]> Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia     https://www.exchangewire.com/blog/2024/10/08/amazon-strikes-deal-with-uk-broadcasters-and-acquires-indian-rival-streaming-service-temu-blocked-in-indonesia/ Tue, 08 Oct 2024 06:10:00 +0000 https://www.exchangewire.com/?p=1763661 Today’s news: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect Local Businesses   

Amazon has announced a new deal with UK broadcasters BBC, ITV, Channel 4 and Channel 5, which will see [...]

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]]> Prime Video’s Ad Launch: A new era for commercial TV? https://www.exchangewire.com/blog/2024/10/03/prime-videos-ad-launch-a-new-era-for-commercial-tv/ Thu, 03 Oct 2024 10:38:47 +0000 https://www.exchangewire.com/?p=1763566 In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the end for traditional broadcasters?

In [...]

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]]> Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  https://www.exchangewire.com/blog/2024/09/25/origin-trials-commence-barb-expands-campaign-planning-tool-pluto-tv-partners-with-french-avod-platform-m6/ Wed, 25 Sep 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763273 Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ 

UK advertiser trade group ISBA yesterday announced the launch of Beta trials for Origin, its cross-media audience measurement platform. The trial will [...]

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]]> Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden   https://www.exchangewire.com/blog/2024/09/24/perplexity-in-talks-with-brands-for-digital-ads-model-itv-encourages-advertisers-to-embrace-genai-roblox-building-walled-garden/ Tue, 24 Sep 2024 05:55:35 +0000 https://www.exchangewire.com/?p=1763242 Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

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]]> ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads  https://www.exchangewire.com/blog/2024/09/17/itv-launches-discount-finding-extension-uk-to-ban-junk-food-ads-online-the-hague-bans-fossil-fuel-ads/ Tue, 17 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763085 Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads 

ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]

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]]> Can Sports Streaming Knock Out Linear TV? https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/ Wed, 28 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762612 Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), sports was the bastion which had managed to [...]

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]]> Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  https://www.exchangewire.com/blog/2024/08/21/netflix-tightens-ad-tech-ties-blocklists-cut-advertisers-off-from-olympics-and-euros-coverage-channel-4s-social-streaming-sees-staggering-growth/ Wed, 21 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762540 On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

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