AI Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ai/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 16:40:38 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest  https://www.exchangewire.com/blog/2024/11/28/tiktok-to-block-certain-beauty-filters-for-under-18s-google-sends-subpoenas-to-openai-perplexity-and-microsoft-openai-shuts-down-video-tool-after-artists-protest/ Thu, 28 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765207 News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest

TikTok to Block Certain Beauty Filters for Under 18s 

As more attention is increasingly [...]

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]]> The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results  https://www.exchangewire.com/blog/2024/11/22/the-stack-the-latest-on-google-vs-doj-walmart-and-disney-share-positive-q3-results/ Fri, 22 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765050 This week on The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results; Today’s MadTech Daily 

More Google news hit the industry this week: the US Department of Justice said it would ask a judge to [...]

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]]> Mollie Spilman Joins ArcSpan’s Advisory Board https://www.exchangewire.com/blog/2024/11/12/mollie-spilman-joins-arcspans-advisory-board/ Tue, 12 Nov 2024 14:13:27 +0000 https://www.exchangewire.com/?p=1764773 ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]

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]]> UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  https://www.exchangewire.com/blog/2024/11/07/uk-festive-season-ad-spend-expected-to-hit-10-5bn-apple-to-face-first-eu-fine-under-dma-uk-gov-testing-ai-chatbot/ Thu, 07 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764618 News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

UK Festive Season Ad Spend Expected to Hit £10.5bn 

UK advertisers are expected to spend £10.5bn during [...]

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]]> Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows https://www.exchangewire.com/blog/2024/11/06/google-unveils-curation-capability-iab-europe-report-uncovers-latest-programmatic-attitudes-new-york-times-subscriber-growth-slows/ Wed, 06 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764572 News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

Google Unveils Curation Capability

Google has unveiled new curation capabilities across Google Ad Manager in order to streamline media buying [...]

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]]> IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends https://www.exchangewire.com/blog/2024/11/06/iab-europes-10th-annual-attitudes-to-programmatic-advertising-report-unveils-latest-market-insights-trends/ Wed, 06 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764564 IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

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]]> “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet https://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/ Wed, 30 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764391 We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI...

How do you define [...]

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]]> New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID https://www.exchangewire.com/blog/2024/10/30/new-creepy-clown-campaign-from-six-flags-is-the-scariest-ad-of-all-time-according-to-new-ai-ranking-by-daivid/ Wed, 30 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764367 A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID. 

Ahead of Fright Night, the global creative effectiveness platform [...]

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]]> Only 14% of UK Shoppers Plan to Spend in Holiday Sales https://www.exchangewire.com/blog/2024/10/29/only-14-of-uk-shoppers-plan-to-spend-in-holiday-sales/ Tue, 29 Oct 2024 11:10:27 +0000 https://www.exchangewire.com/?p=1764380 New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]

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]]> YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot  https://www.exchangewire.com/blog/2024/10/29/youtube-expands-shopping-affiliate-programme-to-india-meta-to-use-reuters-content-for-ai-chatbot/ Tue, 29 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764348 News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year 

YouTube Expands Shopping Affiliate Programme to India 

Expanding the reach of its existing [...]

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