Canada Sues Google for Anticompetitive Ad Tech Practices

All eyes are on Google, and [...]

The post Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS  appeared first on ExchangeWire.com.

Walmart’s Ad Business Sees 28% Growth

Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

The post Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  appeared first on ExchangeWire.com.

Viant Acquires IRIS.TV

California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

The post Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X appeared first on ExchangeWire.com.

The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]

The post Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X  appeared first on ExchangeWire.com.

In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]

The post X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK  appeared first on ExchangeWire.com.

It won’t come as a shock to anyone that [...]

The post X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds  appeared first on ExchangeWire.com.

This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]

The post The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU appeared first on ExchangeWire.com.

Finally, the US Senate has passed the bill which will ban TikTok if its China-based parent company, ByteDance, does not [...]

The post US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023  appeared first on ExchangeWire.com.

In a move which makes us feel like we are rewinding to the past, Disney is reportedly planning [...]

The post Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  appeared first on ExchangeWire.com.

The realm of big tech has seen many announcements this week. In the US, lawmakers are [...]

The post New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny  appeared first on ExchangeWire.com.