Retail Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/retail/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 02 Dec 2024 09:45:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS  https://www.exchangewire.com/blog/2024/12/02/canada-sues-google-for-anticompetitive-ad-tech-x-attempts-to-lure-in-advertisers-with-shopify-credit-match-temu-overtakes-ebay-in-aus/ Mon, 02 Dec 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765270 News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS 

Canada Sues Google for Anticompetitive Ad Tech Practices

All eyes are on Google, and [...]

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]]> Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates  https://www.exchangewire.com/blog/2024/11/26/google-to-face-7bn-consumer-lawsuit-in-uk-itv-stock-surges-as-investors-consider-takeover-bids-temu-owner-misses-sales-estimates/ Tue, 26 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765074 News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates 

Google to Face £7bn Consumer Lawsuit in UK

With a huge deal of antitrust pressure already mounting for [...]

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]]> Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy https://www.exchangewire.com/blog/2024/11/21/pentaleap-unveils-h2-2024-sponsored-products-benchmarks-report-with-colosseum-strategy/ Thu, 21 Nov 2024 14:00:00 +0000 https://www.exchangewire.com/?p=1765030 Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

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]]> Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  https://www.exchangewire.com/blog/2024/11/21/walmarts-ad-business-sees-28-growth-apple-starts-selling-news-ads-x-partners-with-pubmatic/ Thu, 21 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1765008 News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic 

Walmart’s Ad Business Sees 28% Growth

Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

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]]> ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards  https://www.exchangewire.com/blog/2024/11/05/paramount-faces-ad-targeting-lawsuit-amazon-introduces-ai-powered-recaps-snapchat-expands-retail-gift-cards/ Tue, 05 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764525 News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards 

Paramount Faces Ad Targeting Lawsuit

Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with [...]

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]]> Scaling Retail Media’s Walled Gardens   https://www.exchangewire.com/blog/2024/10/31/scaling-retail-medias-walled-gardens/ Thu, 31 Oct 2024 16:06:29 +0000 https://www.exchangewire.com/?p=1764464 Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.  

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

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]]> The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> What does retail media need to do next? https://www.exchangewire.com/blog/2024/10/24/what-does-retail-media-need-to-do-next/ Thu, 24 Oct 2024 11:12:20 +0000 https://www.exchangewire.com/?p=1764217 Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts.

Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

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]]> Digest: Uber in for Expedia? https://www.exchangewire.com/blog/2024/10/17/digest-uber-in-for-expedia/ Thu, 17 Oct 2024 08:11:55 +0000 https://www.exchangewire.com/?p=1763978 News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering

Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

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