Ad Tech Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ad-tech/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 02 Dec 2024 09:45:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS  https://www.exchangewire.com/blog/2024/12/02/canada-sues-google-for-anticompetitive-ad-tech-x-attempts-to-lure-in-advertisers-with-shopify-credit-match-temu-overtakes-ebay-in-aus/ Mon, 02 Dec 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765270 News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS 

Canada Sues Google for Anticompetitive Ad Tech Practices

All eyes are on Google, and [...]

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]]> SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced https://www.exchangewire.com/blog/2024/11/22/smarthub-is-now-attekmi-after-rebranding-new-solutions-services-were-introduced/ Fri, 22 Nov 2024 12:01:30 +0000 https://www.exchangewire.com/?p=1765060 SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange.

Operating in the programmatic industry since 2018, SmartHub has [...]

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]]> Google vs DoJ: What’s the Impact of the Proposed Action? https://www.exchangewire.com/blog/2024/11/21/google-vs-doj-whats-the-impact-of-the-proposed-action/ Thu, 21 Nov 2024 12:09:50 +0000 https://www.exchangewire.com/?p=1765035 The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? Mat Broughton takes a look...

Following the US Department of Justice (DoJ) ruling that [...]

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]]> Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns https://www.exchangewire.com/blog/2024/11/13/skyrise-cedara-partner-to-help-advertisers-measure-reduce-environmental-impact-of-media-campaigns/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764731 Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. 

The fully integrated Cedara solution benefits Skyrise [...]

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]]> The Wires 2024: Celebrating Another Remarkable Year of Ad Tech  https://www.exchangewire.com/blog/2024/11/08/the-wires-2024-celebrating-another-remarkable-year-of-ad-tech/ Fri, 08 Nov 2024 10:36:38 +0000 https://www.exchangewire.com/?p=1764644 Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony. 

We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and [...]

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]]> El Proveedor de Tecnología Publicitaria de Vídeo Digital AdPlayer.Pro Lanza su Submódulo de Vídeo Outstream para Prebid.js https://www.exchangewire.com/blog/2024/10/31/el-proveedor-de-tecnologia-publicitaria-de-video-digital-adplayer-pro-lanza-su-submodulo-de-video-outstream-para-prebid-js/ Thu, 31 Oct 2024 10:00:00 +0000 https://www.exchangewire.com/?p=1764339 AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js.

Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

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]]> AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule  https://www.exchangewire.com/blog/2024/10/31/adplayer-pro-digital-video-ad-tech-provider-launches-its-prebid-centered-outstream-video-submodule/ Thu, 31 Oct 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764327 AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js.

According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

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]]> The Modern Media Planner Buyer – From Old School to Future Resilient https://www.exchangewire.com/blog/2024/10/28/modern-media-planner-buyer-from-old-school-to-future-resilient/ Mon, 28 Oct 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1764165 In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved

Having spent the majority of my career on the agency side, [...]

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]]> Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers https://www.exchangewire.com/blog/2024/10/23/content-ignite-unveils-experiment-technology-to-optimise-ad-performance-for-publishers/ Wed, 23 Oct 2024 09:25:09 +0000 https://www.exchangewire.com/?p=1764203 Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. 

This innovative feature allows publishers to effortlessly set up, run, and analyse [...]

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]]> iion Welcomes Adam Peck as Head of Advertiser Sales, UK https://www.exchangewire.com/blog/2024/10/22/iion-welcomes-adam-peck-as-head-of-advertiser-sales-uk/ Tue, 22 Oct 2024 12:48:55 +0000 https://www.exchangewire.com/?p=1764097 iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]

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