Aimee Newell Tarín, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Mon, 02 Dec 2024 09:45:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS  https://www.exchangewire.com/blog/2024/12/02/canada-sues-google-for-anticompetitive-ad-tech-x-attempts-to-lure-in-advertisers-with-shopify-credit-match-temu-overtakes-ebay-in-aus/ Mon, 02 Dec 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765270 News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS 

Canada Sues Google for Anticompetitive Ad Tech Practices

All eyes are on Google, and [...]

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The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s   https://www.exchangewire.com/blog/2024/11/29/the-stack-the-latest-on-googles-legal-battles-social-media-under-growing-scrutiny/ Fri, 29 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765258 This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily 

This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]

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Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video  https://www.exchangewire.com/blog/2024/11/28/teads-justin-taylor-on-how-advertisers-can-take-full-advantage-of-video/ Thu, 28 Nov 2024 13:39:11 +0000 https://www.exchangewire.com/?p=1765233 In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

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TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest  https://www.exchangewire.com/blog/2024/11/28/tiktok-to-block-certain-beauty-filters-for-under-18s-google-sends-subpoenas-to-openai-perplexity-and-microsoft-openai-shuts-down-video-tool-after-artists-protest/ Thu, 28 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765207 News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest

TikTok to Block Certain Beauty Filters for Under 18s 

As more attention is increasingly [...]

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Black Friday 2024: Navigating the Challenges and Opportunities https://www.exchangewire.com/blog/2024/11/27/black-friday-2024-navigating-the-challenges-and-opportunities/ Wed, 27 Nov 2024 12:32:05 +0000 https://www.exchangewire.com/?p=1765157 How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? 

In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

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Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic  https://www.exchangewire.com/blog/2024/11/27/googles-ad-stack-court-face-off-finalises-google-modifies-search-ai-overviews-decreasing-publisher-traffic/ Wed, 27 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765137 News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic 

Google’s Ad Stack Court Face-off Finalises

Google and the US Department of Justice met in court for the final time this week to lay out [...]

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Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates  https://www.exchangewire.com/blog/2024/11/26/google-to-face-7bn-consumer-lawsuit-in-uk-itv-stock-surges-as-investors-consider-takeover-bids-temu-owner-misses-sales-estimates/ Tue, 26 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765074 News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates 

Google to Face £7bn Consumer Lawsuit in UK

With a huge deal of antitrust pressure already mounting for [...]

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CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s  https://www.exchangewire.com/blog/2024/11/25/cma-publishes-provisional-findings-against-apple-alibaba-merges-e-commerce-operations-aus-introduces-social-media-ban-for-under-16s/ Mon, 25 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765067 News in brief: CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s 

CMA Publishes Provisional Findings Against Apple

Following an inquiry into the mobile browser market, the UK’s Competition and Markets Authority [...]

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The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results  https://www.exchangewire.com/blog/2024/11/22/the-stack-the-latest-on-google-vs-doj-walmart-and-disney-share-positive-q3-results/ Fri, 22 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765050 This week on The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results; Today’s MadTech Daily 

More Google news hit the industry this week: the US Department of Justice said it would ask a judge to [...]

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Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  https://www.exchangewire.com/blog/2024/11/21/walmarts-ad-business-sees-28-growth-apple-starts-selling-news-ads-x-partners-with-pubmatic/ Thu, 21 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1765008 News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic 

Walmart’s Ad Business Sees 28% Growth

Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

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