Senior Editor ExchangeWire provides global data and insight on media, marketing and commerce Thu, 21 Nov 2024 14:52:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Google vs DoJ: What’s the Impact of the Proposed Action? https://www.exchangewire.com/blog/2024/11/21/google-vs-doj-whats-the-impact-of-the-proposed-action/ Thu, 21 Nov 2024 12:09:50 +0000 https://www.exchangewire.com/?p=1765035 The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? Mat Broughton takes a look...

Following the US Department of Justice (DoJ) ruling that [...]

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]]> Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny https://www.exchangewire.com/blog/2024/11/18/digest-disney-reports-positive-streaming-results-zeta-global-under-scrutiny/ Mon, 18 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764908 News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU.

Disney reports bullish results for streaming and advertising efforts

Disney has reported positive numbers for its Disney+ streaming [...]

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]]> Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X https://www.exchangewire.com/blog/2024/11/14/digest-viant-acquires-iris-tv-the-guardian-to-halt-content-posting-on-x/ Thu, 14 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764842 News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

Viant Acquires IRIS.TV

California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

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]]> Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3 https://www.exchangewire.com/blog/2024/11/13/digest-cma-releases-updated-privacy-sandbox-report-mediasense-acquires-r3/ Wed, 13 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764820 News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH

CMA demands revised Privacy Sandbox commitments from Google

The UK Competition and Markets Authority (CMA) has issued its latest report [...]

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]]> Digest: News Corp Sues Perplexity https://www.exchangewire.com/blog/2024/10/23/digest-news-corp-sues-perplexity/ Wed, 23 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764197 In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026.

News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]

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]]> Digest: Bountiful Cow launches tool for “brand unsafe” inventory https://www.exchangewire.com/blog/2024/10/22/digest-bountiful-cow-launches-tool-for-brand-unsafe-inventory/ Tue, 22 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764082 In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts.

Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

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]]> How Do We Ensure The Future Of Digital News Funding? https://www.exchangewire.com/blog/2024/08/22/1-28-percent-how-do-we-ensure-digital-news-funding/ Thu, 22 Aug 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1762387 In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

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]]> Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing https://www.exchangewire.com/blog/2024/08/15/pigs-surgeons-patients-reasons-for-optimism-in-data-driven-marketing/ Thu, 15 Aug 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1762447 In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie.

"A Pig, a surgeon and a patient walk into a [...]

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]]> The Cookie Lives, But the Pie Gets Smaller https://www.exchangewire.com/blog/2024/07/25/the-cookie-lives-but-the-pie-gets-smaller/ Thu, 25 Jul 2024 13:55:00 +0000 https://www.exchangewire.com/?p=1761857 First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

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]]> United States Vs Google: The Biggest Event of the Year https://www.exchangewire.com/blog/2024/07/25/united-states-vs-google-the-biggest-event-of-the-year/ Thu, 25 Jul 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1761960 Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...]

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