John Still, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Thu, 21 Nov 2024 15:04:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 “Retail Media Has So Much Untapped Potential”: Q&A with Pentaleap https://www.exchangewire.com/blog/2024/11/21/retail-media-has-so-much-untapped-potential-qa-with-pentaleap/ Thu, 21 Nov 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1764976 We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research.

Tell us about your new retail media report and what you wanted [...]

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]]> The Stack: Ad Tech M&A is Back https://www.exchangewire.com/blog/2024/11/15/the-stack-ad-tech-ma-is-back/ Fri, 15 Nov 2024 11:48:20 +0000 https://www.exchangewire.com/?p=1764887 This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily 

It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

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]]> ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta https://www.exchangewire.com/blog/2024/11/14/a-game-changing-opportunity-for-brands-and-retailers-qa-with-martin-jensen-nexta/ Thu, 14 Nov 2024 13:33:01 +0000 https://www.exchangewire.com/?p=1764865 We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.

How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?

Retail media technology presents [...]

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]]> “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ https://www.exchangewire.com/blog/2024/11/13/the-only-way-to-reach-ctvs-potential-is-through-programmatic-zuzanna-gierlinska-miq/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764799 In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV.

What are the key strategies marketers can implement to fully unlock the potential [...]

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]]> “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet https://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/ Wed, 30 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764391 We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI...

How do you define [...]

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]]> The Stack: Retail Media Making Waves https://www.exchangewire.com/blog/2024/10/25/the-stack-retail-media-making-waves/ Fri, 25 Oct 2024 10:14:14 +0000 https://www.exchangewire.com/?p=1764278 A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack.

Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io .

Starting [...]

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]]> What does retail media need to do next? https://www.exchangewire.com/blog/2024/10/24/what-does-retail-media-need-to-do-next/ Thu, 24 Oct 2024 11:12:20 +0000 https://www.exchangewire.com/?p=1764217 Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts.

Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

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]]> Digest: Spotify Tests New Ad Exchange https://www.exchangewire.com/blog/2024/10/24/digest-spotify-tests-new-ad-exchange/ Thu, 24 Oct 2024 06:00:00 +0000 https://www.exchangewire.com/?p=1764252 News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules

Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

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]]> Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World https://www.exchangewire.com/blog/2024/10/23/seedtags-seraphina-davey-on-how-premium-content-providers-can-continue-to-thrive-in-a-privacy-first-world/ Wed, 23 Oct 2024 14:36:03 +0000 https://www.exchangewire.com/?p=1764178 In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem.

How can the industry maintain a privacy-first approach, [...]

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]]> Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson https://www.exchangewire.com/blog/2024/10/22/examining-instream-vs-outstream-video-ads-with-teads-charlotte-cook-anderson/ Tue, 22 Oct 2024 10:47:00 +0000 https://www.exchangewire.com/?p=1764114 In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream

Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

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