Director, Global Partnerships ExchangeWire provides global data and insight on media, marketing and commerce Fri, 02 Aug 2019 09:42:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda https://www.exchangewire.com/blog/2019/04/26/iab-europe-launches-public-comment-for-its-gdpr-transparency-consent-framework-version-2-0-broadsign-announces-agreement-to-acquire-ayuda/ Fri, 26 Apr 2019 09:00:25 +0000 https://www.exchangewire.com/?p=995605 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to [...]

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]]> Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart https://www.exchangewire.com/blog/2019/04/19/teads-signs-exclusive-uk-artefacts-international-trading-desk-partners-with-mediasmart/ Fri, 19 Apr 2019 09:00:09 +0000 https://www.exchangewire.com/?p=992483 In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with [...]

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]]> lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt https://www.exchangewire.com/blog/2019/04/12/lastminute-com-set-to-disrupt-marketing-industry-with-launch-of-playbook-tappx-launches-app-ads-txt-com-to-drive-adoption-for-app-ads-txt/ Fri, 12 Apr 2019 09:00:38 +0000 https://www.exchangewire.com/?p=987062 lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies; Jivox Launches Program to Help Migrate Brands Using Ad Servers [...]

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]]> The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany https://www.exchangewire.com/blog/2019/03/29/the-trade-desk-opens-doors-for-global-advertisers-to-reach-audiences-in-china-sovrn-expands-european-offering-in-germany/ Fri, 29 Mar 2019 10:00:30 +0000 https://www.exchangewire.com/?p=978049 The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange [...]

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