Co-founder & CSO ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Apr 2022 13:31:37 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 ATS Madrid 2022: A New Era for Advertising https://www.exchangewire.com/blog/2022/04/26/ats-madrid-2022-a-new-era-for-advertising/ Tue, 26 Apr 2022 13:30:29 +0000 https://www.exchangewire.com/?p=1685264 ATS Madrid is a little under a month away. After a Covid-enforced hiatus, May 11th 2022 sees ATS return to the Spanish capital for the first time since 2019.
The pandemic hasn't slowed the pace of growth and maturity in the [...]

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]]> ExchangeWire Announces Shortlist for Ad Tech Personality of the Year 2017 https://www.exchangewire.com/blog/2017/11/03/exchangewire-announces-shortlist-ad-tech-personality-year-2017/ Fri, 03 Nov 2017 14:00:34 +0000 https://www.exchangewire.com/?p=53937 Now in its third year, nominated and decided by industry peers, this award recognises an individual who has made a significant contribution to ad tech and has had a notable impact on the industry.
Of the award, ExchangeWire CEO, Ciaran O’Kane [...]

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]]> Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation https://www.exchangewire.com/blog/2017/09/01/gender-balance-advertising-marketing-time-broaden-conversation/ Fri, 01 Sep 2017 08:04:04 +0000 https://www.exchangewire.com/?p=52425 We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one [...]

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]]> The Power of Programmatic in Brand Building https://www.exchangewire.com/blog/2015/09/25/the-power-of-programmatic-in-brand-building/ Fri, 25 Sep 2015 12:00:17 +0000 https://www.exchangewire.com/?p=39152 In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a creative approach to programmatic, marketers can effectively build their brands – and [...]

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]]> Meeting Brands’ Expectations for Viewability in Programmatic Mobile https://www.exchangewire.com/blog/2015/09/22/meeting-brands-expectations-for-viewability-in-programmatic-mobile/ Tue, 22 Sep 2015 08:00:39 +0000 https://www.exchangewire.com/?p=39121 In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains the complexity of the challenge in measuring viewability on mobile and the collaborative efforts happening within the industry to address [...]

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]]> US Programmatic Survey 2015 – Thank You https://www.exchangewire.com/us-programmatic-survey-2015-thank-you/ Mon, 27 Jul 2015 16:03:00 +0000 https://www.exchangewire.com/?page_id=38177 Thank you for completing our US Programmatic Survey 2015. Here is a discount code for 20% off your tickets to ATS NYC: ATSNYC15_1
We look forward to seeing you at the event!

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]]> US Programmatic Survey 2015 https://www.exchangewire.com/us-programmatic-survey-2015/ Mon, 27 Jul 2015 15:50:07 +0000 https://www.exchangewire.com/?page_id=38166 The post US Programmatic Survey 2015 appeared first on ExchangeWire.com.

]]> 2015 APAC Programmatic Survey – Thank You https://www.exchangewire.com/aps15/ Thu, 05 Feb 2015 11:32:27 +0000 https://www.exchangewire.com/?page_id=35270 Thank you for completing the 2015 APAC Programmatic Survey.
If you are attending ATS Singapore follow this link below and use the code ESS15_3 for a discount:
https://www.eventbrite.com/e/ats-singapore-2015-tickets-14442900103
Or go directly to: https:https://www.eventbrite.com/e/ats-singapore-2015-tickets-14442900103?discount=ESS15_3

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]]> APAC Programmatic Survey 2015 https://www.exchangewire.com/apac-programmatic-survey-2015/ Thu, 29 Jan 2015 15:56:42 +0000 https://www.exchangewire.com/?page_id=35094 Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

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]]> ExchangeWire Research Pre-Launch Survey https://www.exchangewire.com/exchangewire-research-pre-launch-survey/ Tue, 06 Jan 2015 14:25:02 +0000 https://www.exchangewire.com/?page_id=34713 Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

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