Ciaran O'Kane, Author at ExchangeWire.com ExchangeWire provides global data and insight on media, marketing and commerce Mon, 28 Oct 2024 10:51:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 MadTech Sketch: The Retail Media Stack https://www.exchangewire.com/blog/2024/10/24/madtech-sketch-the-retail-media-stack/ Thu, 24 Oct 2024 07:56:56 +0000 https://www.exchangewire.com/?p=1764241 Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

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]]> MadTech Sketch: The Future of Cookieless Measurement https://www.exchangewire.com/blog/2024/10/22/madtech-sketch-the-future-of-cookieless-measurement/ Tue, 22 Oct 2024 08:41:55 +0000 https://www.exchangewire.com/?p=1764312 As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

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]]> MadTech Sketch: The Mechanics of Curation https://www.exchangewire.com/blog/2024/05/17/madtech-sketch-the-mechanics-of-curation/ Fri, 17 May 2024 08:38:14 +0000 https://www.exchangewire.com/?p=1760368 Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation.

Curation can be split into two parts - demand generation and activation, [...]

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]]> The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net https://www.exchangewire.com/blog/2024/04/26/the-madtech-sketch-the-revolut-ad-model-everything-is-not-an-ad-net/ Fri, 26 Apr 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1759903 In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden.

Another new ad [...]

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]]> Making Retail Media at Scale Possible https://www.exchangewire.com/blog/2024/03/20/making-retail-media-at-scale-possible/ Wed, 20 Mar 2024 14:05:37 +0000 https://www.exchangewire.com/?p=1758887 In association with Kevel

In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities.

At the heart [...]

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]]> The MadTech Sketch: Curation vs the Open Marketplace https://www.exchangewire.com/blog/2023/11/02/the-madtech-sketch-curation-vs-the-open-marketplace/ Thu, 02 Nov 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1752997 In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry.

Curation is one of ad tech's hottest topics. It has been around for some [...]

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]]> The Ad Tech Optimist https://www.exchangewire.com/blog/2023/10/26/the-ad-tech-optimist/ Thu, 26 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752830 Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful.

The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

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]]> DoubleVerify & IAS: Moving From Verification To Activation https://www.exchangewire.com/blog/2023/08/18/doubleverify-ias-moving-from-verification-to-activation/ Fri, 18 Aug 2023 08:43:58 +0000 https://www.exchangewire.com/?p=1749675 In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention.

DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

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]]> The MadTech Sketch: How Commerce Media is Grabbing Ad Share https://www.exchangewire.com/blog/2023/08/03/how-commerce-media-is-grabbing-ad-share/ Thu, 03 Aug 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1749320 In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like.

Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]

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]]> The MadTech Sketch: Curation for the Ad Tech Nation https://www.exchangewire.com/blog/2023/06/29/madtech-sketch-curation-for-the-ad-tech-nation/ Thu, 29 Jun 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1747624 In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape.

Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

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