Display Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/online-advertising/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 11:50:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Aufbruch in eine neue Ära der Reise- und Tourismuswerbung mit den innovativen Lösungen von Invibes https://www.exchangewire.com/blog/2024/11/26/aufbruch-in-eine-neue-ara-der-reise-und-tourismuswerbung-mit-den-innovativen-losungen-von-invibes/ Tue, 26 Nov 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1765081 Invibes Advertising (Invibes), ein Marktführer bei Innovationen im Bereich der digitalen Werbung, verstärkt sein Engagement in der Reise- und Tourismusbranche mit innovativen Werbelösungen, die Reisende auf jeder Etappe ihrer Reise ansprechen sollen. 

Allein im vergangenen Jahr hat Invibes mehr als 300 [...]

The post Aufbruch in eine neue Ära der Reise- und Tourismuswerbung mit den innovativen Lösungen von Invibes appeared first on ExchangeWire.com.

]]> Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member https://www.exchangewire.com/blog/2024/11/20/amplified-intelligence-names-industry-veteran-barry-cupples-as-newest-board-member/ Wed, 20 Nov 2024 17:42:54 +0000 https://www.exchangewire.com/?p=1765012 Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team.

With over 30 years of experience in the industry, Cupples' rich career [...]

The post Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member appeared first on ExchangeWire.com.

]]> ‘Seek to Replace Yourself’: AI Driving Innovation at AdTech Connect https://www.exchangewire.com/blog/2024/11/15/ai-driving-innovation-ad-tech-connect/ Fri, 15 Nov 2024 12:18:55 +0000 https://www.exchangewire.com/?p=1764892 The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology.

As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]

The post ‘Seek to Replace Yourself’: AI Driving Innovation at AdTech Connect appeared first on ExchangeWire.com.

]]> Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit https://www.exchangewire.com/blog/2024/11/13/analysis-reveals-the-perfect-line-between-attention-profit/ Wed, 13 Nov 2024 12:46:35 +0000 https://www.exchangewire.com/?p=1764835 Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel.

The report, [...]

The post Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit appeared first on ExchangeWire.com.

]]> Industry Review 2025: A Big Year for Publishers https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-a-big-year-for-publishers/ Tue, 22 Oct 2024 10:28:25 +0000 https://www.exchangewire.com/?p=1764143 ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes

How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [...]

The post Industry Review 2025: A Big Year for Publishers appeared first on ExchangeWire.com.

]]> Industry Review 2025: Putting Purpose Front and Centre https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-putting-purpose-front-and-centre/ Tue, 22 Oct 2024 09:48:33 +0000 https://www.exchangewire.com/?p=1764135 Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025?

Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

The post Industry Review 2025: Putting Purpose Front and Centre appeared first on ExchangeWire.com.

]]> Digest: Bountiful Cow launches tool for “brand unsafe” inventory https://www.exchangewire.com/blog/2024/10/22/digest-bountiful-cow-launches-tool-for-brand-unsafe-inventory/ Tue, 22 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764082 In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts.

Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

The post Digest: Bountiful Cow launches tool for “brand unsafe” inventory appeared first on ExchangeWire.com.

]]> Industry Review 2025: The Rise and Rise of AI? https://www.exchangewire.com/blog/2024/10/21/industry-review-2025-all-powerful-ai/ Mon, 21 Oct 2024 09:42:21 +0000 https://www.exchangewire.com/?p=1764043 ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue?

A year on from AI’s mainstream, headline grabbing emergence, the media [...]

The post Industry Review 2025: The Rise and Rise of AI? appeared first on ExchangeWire.com.

]]> Reddit introduces AI ad features; Channel 4 revamps platform https://www.exchangewire.com/blog/2024/10/16/reddit-introduces-ai-ad-features-channel-4-revamps-platform/ Wed, 16 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763966 In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent

Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital [...]

The post Reddit introduces AI ad features; Channel 4 revamps platform appeared first on ExchangeWire.com.

]]> In Memoriam: Emma Kate Williams https://www.exchangewire.com/blog/2024/09/26/in-memoriam-emma-kate-williams/ Thu, 26 Sep 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1763338 Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Erich Wasserman pens a tribute.

Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from [...]

The post In Memoriam: Emma Kate Williams appeared first on ExchangeWire.com.

]]>