YouTube Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/youtube/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 29 Oct 2024 10:10:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot  https://www.exchangewire.com/blog/2024/10/29/youtube-expands-shopping-affiliate-programme-to-india-meta-to-use-reuters-content-for-ai-chatbot/ Tue, 29 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764348 News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year 

YouTube Expands Shopping Affiliate Programme to India 

Expanding the reach of its existing [...]

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]]> Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X  https://www.exchangewire.com/blog/2024/10/01/epic-games-aims-antitrust-accusations-at-google-and-samsung-youtube-content-down-over-legal-dispute-brazil-imposes-new-fine-for-x/ Tue, 01 Oct 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763455 Today’s news: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X 

The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]

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]]> Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube https://www.exchangewire.com/blog/2024/09/27/zefr-announces-brand-safety-suitability-measurement-capability-for-its-misinformation-category-on-youtube/ Fri, 27 Sep 2024 08:21:45 +0000 https://www.exchangewire.com/?p=1763425 Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. 

Zefr's Brand Safety & Suitability Reporting on YouTube [...]

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]]> YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce   https://www.exchangewire.com/blog/2024/09/23/youtubes-pause-screen-ads-roll-out-to-all-advertisers-ftc-denounces-social-media-giants-data-use-publicis-groupe-acquires-mars-united-commerce/ Mon, 23 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763219 Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce 

More than a year after YouTube revealed it was testing ads which play when a user pauses [...]

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]]> CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools  https://www.exchangewire.com/blog/2024/09/09/cma-objects-to-googles-ad-tech-practices-tiktok-renews-nfl-partnership-youtube-introduces-new-deepfake-detection-tools/ Mon, 09 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762814 Today’s news: CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools 

With Google’s ad stack trial against the DOJ in the US beginning later today, all industry attention is fixed on how it [...]

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]]> Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  https://www.exchangewire.com/blog/2024/08/21/netflix-tightens-ad-tech-ties-blocklists-cut-advertisers-off-from-olympics-and-euros-coverage-channel-4s-social-streaming-sees-staggering-growth/ Wed, 21 Aug 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1762540 On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

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]]> Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers https://www.exchangewire.com/blog/2024/07/25/informa-nears-deal-to-buy-cannes-lions-owner-ascential-youtube-earns-6-7bn-in-q2-ad-revenue-uk-streaming-market-loses-300k-subscribers/ Thu, 25 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761952 On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]

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]]> Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels  https://www.exchangewire.com/blog/2024/07/02/meta-under-eu-microscope-facebook-considering-blocking-news-content-in-aus-youtube-seeks-ai-music-deals-with-record-labels/ Tue, 02 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761355 On today’s news digest: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels 

Last week, the European Commission informed Apple that it was the first company found to be in breach [...]

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]]> Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on Safety Commitments; Coca-Cola Launches Consumer Insights Platform  https://www.exchangewire.com/blog/2024/05/22/channel-4-teams-up-with-youtube-to-stream-2024-paralympics-ai-leaders-agree-on-safety-commitments-coca-cola-launches-consumer-insights-platform/ Wed, 22 May 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1760408 On today’s news digest: Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on AI Safety Commitments; Coca-Cola Launches Consumer Insights Platform 

With this year’s summer of sports approaching, Channel 4 has teamed up with YouTube to [...]

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]]> Exploring Bias in AI: How Can We Overcome It?  https://www.exchangewire.com/blog/2024/05/01/exploring-bias-in-ai-how-can-we-overcome-it/ Wed, 01 May 2024 12:01:07 +0000 https://www.exchangewire.com/?p=1760033 We explore the gender and racial biases in artificial intelligence (AI) systems, from YouTube’s automatic caption generator to models built to predict liver disease and diagnose skin cancer. Why do these biases exist, and how can we work around them?  

How [...]

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