TV Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/tv/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 08 Nov 2024 14:28:58 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV  https://www.exchangewire.com/blog/2024/11/11/aus-plans-social-media-ban-for-under-16s-itv-revenue-dips-uk-gov-to-examine-future-of-linear-tv/ Mon, 11 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764688 News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV 

AUS Plans to Ban Social Media for Under 16s

In order to tackle social media’s damaging effects on children, [...]

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]]> Digest: News Corp Sues Perplexity https://www.exchangewire.com/blog/2024/10/23/digest-news-corp-sues-perplexity/ Wed, 23 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764197 In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026.

News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]

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]]> Digest: Bountiful Cow launches tool for “brand unsafe” inventory https://www.exchangewire.com/blog/2024/10/22/digest-bountiful-cow-launches-tool-for-brand-unsafe-inventory/ Tue, 22 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764082 In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts.

Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

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]]> Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> Digest: Perplexity Seeks $1bn Funding Round https://www.exchangewire.com/blog/2024/10/21/digest-perplexity-seeks-1bn-funding-round/ Mon, 21 Oct 2024 09:16:02 +0000 https://www.exchangewire.com/?p=1764060 In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation.

AI-powered search engine Perplexity is reportedly looking to raise up [...]

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]]> Prime Video’s Ad Launch: A new era for commercial TV? https://www.exchangewire.com/blog/2024/10/03/prime-videos-ad-launch-a-new-era-for-commercial-tv/ Thu, 03 Oct 2024 10:38:47 +0000 https://www.exchangewire.com/?p=1763566 In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the end for traditional broadcasters?

In [...]

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]]> The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads   https://www.exchangewire.com/blog/2024/09/27/the-stack-new-campaign-tools-for-advertisers-why-advertisers-should-consider-tv-ads/ Fri, 27 Sep 2024 06:10:00 +0000 https://www.exchangewire.com/?p=1763414 This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily 

Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, [...]

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]]> Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  https://www.exchangewire.com/blog/2024/09/25/origin-trials-commence-barb-expands-campaign-planning-tool-pluto-tv-partners-with-french-avod-platform-m6/ Wed, 25 Sep 2024 06:05:00 +0000 https://www.exchangewire.com/?p=1763273 Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ 

UK advertiser trade group ISBA yesterday announced the launch of Beta trials for Origin, its cross-media audience measurement platform. The trial will [...]

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]]> Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden   https://www.exchangewire.com/blog/2024/09/24/perplexity-in-talks-with-brands-for-digital-ads-model-itv-encourages-advertisers-to-embrace-genai-roblox-building-walled-garden/ Tue, 24 Sep 2024 05:55:35 +0000 https://www.exchangewire.com/?p=1763242 Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

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]]> FreeCast Adds Three FAST Channels from VideoElephant https://www.exchangewire.com/blog/2024/09/17/freecast-adds-three-fast-channels-from-videoelephant/ Tue, 17 Sep 2024 14:44:42 +0000 https://www.exchangewire.com/?p=1763146 FreeCast is announcing a new partnership with VideoElephant, one of the world’s largest libraries of premium video content and a leading video solution for channel owners. FreeCast is the low-cost live local and streaming integrated TV solution considered home to [...]

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