Posts – ExchangeWire.com https://www.exchangewire.com ExchangeWire provides global data and insight on media, marketing and commerce Mon, 02 Dec 2024 09:39:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS  https://www.exchangewire.com/blog/2024/12/02/canada-sues-google-for-anticompetitive-ad-tech-x-attempts-to-lure-in-advertisers-with-shopify-credit-match-temu-overtakes-ebay-in-aus/ Mon, 02 Dec 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765270 News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS 

Canada Sues Google for Anticompetitive Ad Tech Practices

All eyes are on Google, and [...]

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]]> The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s   https://www.exchangewire.com/blog/2024/11/29/the-stack-the-latest-on-googles-legal-battles-social-media-under-growing-scrutiny/ Fri, 29 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765258 This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily 

This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]

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]]> Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers https://www.exchangewire.com/blog/2024/11/28/content-ignite-the-goodnet-partner-to-bring-esg-environmental-social-and-governance-data-to-publishers/ Thu, 28 Nov 2024 15:24:22 +0000 https://www.exchangewire.com/?p=1765250 Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.

The partnership will focus on [...]

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]]> Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300% https://www.exchangewire.com/blog/2024/11/28/taboola-data-shows-jaguar-rebrand-sees-reader-interest-in-carmaker-surge-over-1300/ Thu, 28 Nov 2024 15:20:21 +0000 https://www.exchangewire.com/?p=1765247 It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

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]]> Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video  https://www.exchangewire.com/blog/2024/11/28/teads-justin-taylor-on-how-advertisers-can-take-full-advantage-of-video/ Thu, 28 Nov 2024 13:39:11 +0000 https://www.exchangewire.com/?p=1765233 In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

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]]> TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest  https://www.exchangewire.com/blog/2024/11/28/tiktok-to-block-certain-beauty-filters-for-under-18s-google-sends-subpoenas-to-openai-perplexity-and-microsoft-openai-shuts-down-video-tool-after-artists-protest/ Thu, 28 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765207 News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest

TikTok to Block Certain Beauty Filters for Under 18s 

As more attention is increasingly [...]

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]]> Black Friday 2024: Navigating the Challenges and Opportunities https://www.exchangewire.com/blog/2024/11/27/black-friday-2024-navigating-the-challenges-and-opportunities/ Wed, 27 Nov 2024 12:32:05 +0000 https://www.exchangewire.com/?p=1765157 How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? 

In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]

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]]> ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision https://www.exchangewire.com/blog/2024/11/27/showheroes-expands-in-house-attention-index-model-to-connected-tv-partnering-with-tvision/ Wed, 27 Nov 2024 10:40:58 +0000 https://www.exchangewire.com/?p=1765151 ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

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]]> Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic  https://www.exchangewire.com/blog/2024/11/27/googles-ad-stack-court-face-off-finalises-google-modifies-search-ai-overviews-decreasing-publisher-traffic/ Wed, 27 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765137 News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic 

Google’s Ad Stack Court Face-off Finalises

Google and the US Department of Justice met in court for the final time this week to lay out [...]

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]]> Cookie Information Releases the Best Free Plan on the Market https://www.exchangewire.com/blog/2024/11/26/cookie-information-releases-the-best-free-plan-on-the-market/ Tue, 26 Nov 2024 14:24:19 +0000 https://www.exchangewire.com/?p=1765129 With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory.

Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

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