Programmatic TV Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/programmatic-tv/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 22 Oct 2024 13:58:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> OpenX, Google & Leading Executives Join Industry Initiative https://www.exchangewire.com/blog/2024/08/20/openx-google-leading-executives-join-industry-initiative/ Tue, 20 Aug 2024 12:32:25 +0000 https://www.exchangewire.com/?p=1762535 The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]

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]]> CTV: How Big is the Opportunity?  https://www.exchangewire.com/blog/2024/06/19/ctv-how-big-is-the-opportunity/ Wed, 19 Jun 2024 13:39:03 +0000 https://www.exchangewire.com/?p=1761097 As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? 

As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]

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]]> Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network https://www.exchangewire.com/blog/2024/02/21/vevo-partners-with-pubmatic-to-expand-programmatic-buying-across-its-global-ctv-network/ Wed, 21 Feb 2024 17:56:39 +0000 https://www.exchangewire.com/?p=1758275 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV [...]

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]]> ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future  https://www.exchangewire.com/blog/2023/11/30/ats-tokyo-adele-wieser-on-japans-programmatic-landscape-the-cookieless-future/ Thu, 30 Nov 2023 09:53:30 +0000 https://www.exchangewire.com/?p=1754530 The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]

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]]> AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3 https://www.exchangewire.com/blog/2023/10/30/amc-enables-programmatic-ad-buying-on-linear-tv-meta-revenue-up-23-for-q3/ Mon, 30 Oct 2023 08:15:00 +0000 https://www.exchangewire.com/?p=1752824 In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

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]]> James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore https://www.exchangewire.com/blog/2023/09/20/james-parker-miq-programmatic-in-ctv-user-privacy-sustainability-and-ats-singapore/ Wed, 20 Sep 2023 05:00:00 +0000 https://www.exchangewire.com/?p=1750828 MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic, CTV, data security concerns, and more.

Ahead of MiQ's appearance at the highly-anticipated ATS Singapore, he also offered us a [...]

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]]> Industry Review 2024: What’s the Future of TV? https://www.exchangewire.com/blog/2023/09/15/industry-review-2024-whats-the-future-of-tv/ Fri, 15 Sep 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1750632 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium?

The Future of TV is one of our eight key pillars [...]

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]]> The Big Picture: Measurement in CTV https://www.exchangewire.com/blog/2023/05/04/the-big-picture-measurement-in-ctv/ Thu, 04 May 2023 13:00:56 +0000 https://www.exchangewire.com/?p=1744465 CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]

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]]> CTV: “dominating the data-driven narrative.” https://www.exchangewire.com/blog/2022/05/31/ctv-dominating-the-data-driven-narrative/ Tue, 31 May 2022 13:00:15 +0000 https://www.exchangewire.com/?p=1696460 TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [...]

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