CTV Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/ctv/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 13:39:14 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video  https://www.exchangewire.com/blog/2024/11/28/teads-justin-taylor-on-how-advertisers-can-take-full-advantage-of-video/ Thu, 28 Nov 2024 13:39:11 +0000 https://www.exchangewire.com/?p=1765233 In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]

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]]> ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision https://www.exchangewire.com/blog/2024/11/27/showheroes-expands-in-house-attention-index-model-to-connected-tv-partnering-with-tvision/ Wed, 27 Nov 2024 10:40:58 +0000 https://www.exchangewire.com/?p=1765151 ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

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]]> Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny https://www.exchangewire.com/blog/2024/11/18/digest-disney-reports-positive-streaming-results-zeta-global-under-scrutiny/ Mon, 18 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764908 News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU.

Disney reports bullish results for streaming and advertising efforts

Disney has reported positive numbers for its Disney+ streaming [...]

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]]> The Stack: Ad Tech M&A is Back https://www.exchangewire.com/blog/2024/11/15/the-stack-ad-tech-ma-is-back/ Fri, 15 Nov 2024 11:48:20 +0000 https://www.exchangewire.com/?p=1764887 This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily 

It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

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]]> Reinventing the Crab: Is CTV just TV Again? https://www.exchangewire.com/blog/2024/11/14/reinventing-the-crab-is-ctv-just-tv-again/ Thu, 14 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764777 And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before...

There’s a phenomenon in nature called carcinisation. Essentially, [...]

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]]> Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X https://www.exchangewire.com/blog/2024/11/14/digest-viant-acquires-iris-tv-the-guardian-to-halt-content-posting-on-x/ Thu, 14 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764842 News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

Viant Acquires IRIS.TV

California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

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]]> “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ https://www.exchangewire.com/blog/2024/11/13/the-only-way-to-reach-ctvs-potential-is-through-programmatic-zuzanna-gierlinska-miq/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764799 In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV.

What are the key strategies marketers can implement to fully unlock the potential [...]

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]]> Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls https://www.exchangewire.com/blog/2024/11/12/digest-strong-q3-for-the-trade-desk-youtube-boosts-creator-ad-controls/ Tue, 12 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764734 News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million [...]

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]]> AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV  https://www.exchangewire.com/blog/2024/11/11/aus-plans-social-media-ban-for-under-16s-itv-revenue-dips-uk-gov-to-examine-future-of-linear-tv/ Mon, 11 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764688 News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV 

AUS Plans to Ban Social Media for Under 16s

In order to tackle social media’s damaging effects on children, [...]

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