Addressable TV Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/addressable-tv/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 22 Oct 2024 13:58:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Industry Review 2025: CTV, Gaming and the Future of Entertainment https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-ctv-gaming-and-the-future-of-entertainment/ Tue, 22 Oct 2024 00:00:00 +0000 https://www.exchangewire.com/?p=1764089 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more.

CTV is one of the hottest topics in the industry, [...]

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]]> Digest: Perplexity Seeks $1bn Funding Round https://www.exchangewire.com/blog/2024/10/21/digest-perplexity-seeks-1bn-funding-round/ Mon, 21 Oct 2024 09:16:02 +0000 https://www.exchangewire.com/?p=1764060 In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation.

AI-powered search engine Perplexity is reportedly looking to raise up [...]

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]]> Cookies or not, programmatic ad spending is expected to grow in Asia in 2024 https://www.exchangewire.com/blog/2023/11/10/cookies-programmatic-ad-spending-expected-grow-asia-2024/ Fri, 10 Nov 2023 02:00:00 +0000 https://www.exchangewire.com/?p=1753993 In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers.

Programmatic advertising stands out as a vital digital asset within [...]

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]]> The Ad Tech Optimist https://www.exchangewire.com/blog/2023/10/26/the-ad-tech-optimist/ Thu, 26 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?p=1752830 Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful.

The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

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]]> Industry Review 2024: What’s the Future of TV? https://www.exchangewire.com/blog/2023/09/15/industry-review-2024-whats-the-future-of-tv/ Fri, 15 Sep 2023 12:00:00 +0000 https://www.exchangewire.com/?p=1750632 ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium?

The Future of TV is one of our eight key pillars [...]

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]]> Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership https://www.exchangewire.com/blog/2023/06/05/viaplay-ousts-ceo-as-revenue-plunges-itv-publicis-media-launch-addressable-audience-partnership/ Mon, 05 Jun 2023 09:20:38 +0000 https://www.exchangewire.com/?p=1745819 In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs.

Viaplay [...]

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]]> The Future of Data-Driven CTV: Interview with PubMatic & Adalyser https://www.exchangewire.com/blog/2023/05/31/the-future-of-data-driven-ctv-interview-with-pubmatic-adalyser/ Wed, 31 May 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1745512 As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]

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]]> The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite https://www.exchangewire.com/blog/2023/05/05/the-pivot-to-ad-supported-streaming-in-spain-interview-with-mariano-de-luca-magnite/ Fri, 05 May 2023 07:59:00 +0000 https://www.exchangewire.com/?p=1744480 In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA, Magnite, details evolving television consumption habits in Spain, including a shift towards ad-supported streaming.

How do attitudes towards ad-supported streaming in [...]

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]]> Breaking Down Apple’s (Potentially $30 Billion) Ad Ecosystem https://www.exchangewire.com/blog/2022/11/24/breaking-down-apple-potential-30-billion-ad-ecosystem/ Thu, 24 Nov 2022 09:00:00 +0000 https://www.exchangewire.com/?p=1737827 In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering.

Apple is the bête noire of ad tech. Having spent the last three [...]

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]]> The Stack: W3C Forms First Board; TikTok Could Be Fined Over Data Privacy https://www.exchangewire.com/blog/2022/09/30/the-stack-w3c-forms-first-board-tiktok-could-be-fined-over-data-privacy/ Fri, 30 Sep 2022 10:46:13 +0000 https://www.exchangewire.com/?p=1726702 This week: W3C forms first board, TikTok could be fined over data privacy…
The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from [...]

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