Programmatic Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/programmatic/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 22 Nov 2024 12:01:35 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced https://www.exchangewire.com/blog/2024/11/22/smarthub-is-now-attekmi-after-rebranding-new-solutions-services-were-introduced/ Fri, 22 Nov 2024 12:01:30 +0000 https://www.exchangewire.com/?p=1765060 SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange.

Operating in the programmatic industry since 2018, SmartHub has [...]

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]]> “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ https://www.exchangewire.com/blog/2024/11/13/the-only-way-to-reach-ctvs-potential-is-through-programmatic-zuzanna-gierlinska-miq/ Wed, 13 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1764799 In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV.

What are the key strategies marketers can implement to fully unlock the potential [...]

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]]> Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows https://www.exchangewire.com/blog/2024/11/06/google-unveils-curation-capability-iab-europe-report-uncovers-latest-programmatic-attitudes-new-york-times-subscriber-growth-slows/ Wed, 06 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764572 News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

Google Unveils Curation Capability

Google has unveiled new curation capabilities across Google Ad Manager in order to streamline media buying [...]

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]]> IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends https://www.exchangewire.com/blog/2024/11/06/iab-europes-10th-annual-attitudes-to-programmatic-advertising-report-unveils-latest-market-insights-trends/ Wed, 06 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764564 IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

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]]> What does retail media need to do next? https://www.exchangewire.com/blog/2024/10/24/what-does-retail-media-need-to-do-next/ Thu, 24 Oct 2024 11:12:20 +0000 https://www.exchangewire.com/?p=1764217 Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts.

Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

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]]> Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities https://www.exchangewire.com/blog/2024/10/16/axis-gravite-announce-strategic-partnership-to-elevate-programmatic-advertising-capabilities/ Wed, 16 Oct 2024 08:35:17 +0000 https://www.exchangewire.com/?p=1763951 Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

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]]> BidsCube Unveils Comprehensive White-Label Solutions https://www.exchangewire.com/blog/2024/10/15/bidscube-unveils-comprehensive-white-label-solutions/ Tue, 15 Oct 2024 13:54:15 +0000 https://www.exchangewire.com/?p=1763919 BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]

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]]> Pixalate Special Investigation – US Department of Justice v. Google https://www.exchangewire.com/blog/2024/10/10/pixalate-special-investigation-us-department-of-justice-v-google/ Thu, 10 Oct 2024 15:55:11 +0000 https://www.exchangewire.com/?p=1763841 Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Special Investigative Report: U.S. DOJ vs. Google 2024, analysing Google AdExchange’s global market share of open programmatic web ad transactions.The [...]

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]]> LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores https://www.exchangewire.com/blog/2024/10/08/loopme-launches-ai-powered-media-scoring-tool-brand-outcome-scores/ Tue, 08 Oct 2024 09:06:28 +0000 https://www.exchangewire.com/?p=1763686 LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]

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]]> Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets https://www.exchangewire.com/blog/2024/09/18/pixalate-unveils-new-q2-2024-seller-trust-index-now-ranks-580-sellers-in-140-markets/ Wed, 18 Sep 2024 11:38:34 +0000 https://www.exchangewire.com/?p=1763162 Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected [...]

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