Publisher Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/publisher/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 28 Nov 2024 15:24:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers https://www.exchangewire.com/blog/2024/11/28/content-ignite-the-goodnet-partner-to-bring-esg-environmental-social-and-governance-data-to-publishers/ Thu, 28 Nov 2024 15:24:22 +0000 https://www.exchangewire.com/?p=1765250 Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.

The partnership will focus on [...]

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]]> Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic  https://www.exchangewire.com/blog/2024/11/27/googles-ad-stack-court-face-off-finalises-google-modifies-search-ai-overviews-decreasing-publisher-traffic/ Wed, 27 Nov 2024 07:05:00 +0000 https://www.exchangewire.com/?p=1765137 News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic 

Google’s Ad Stack Court Face-off Finalises

Google and the US Department of Justice met in court for the final time this week to lay out [...]

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]]> Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences https://www.exchangewire.com/blog/2024/11/20/permutive-index-exchange-expand-partnership-to-unlock-premium-publisher-audiences/ Wed, 20 Nov 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1764985 Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to [...]

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]]> Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X https://www.exchangewire.com/blog/2024/11/14/digest-viant-acquires-iris-tv-the-guardian-to-halt-content-posting-on-x/ Thu, 14 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764842 News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.

Viant Acquires IRIS.TV

California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

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]]> US Election Generates Nearly 20 x More UK Reader Interest Than Budget https://www.exchangewire.com/blog/2024/11/12/us-election-generates-nearly-20-x-more-uk-reader-interest-than-budget/ Tue, 12 Nov 2024 14:10:10 +0000 https://www.exchangewire.com/?p=1764765 Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Between [...]

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]]> Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> Content Ignite is Now a Google Certified Publishing Partner https://www.exchangewire.com/blog/2024/11/06/content-ignite-is-now-a-google-certified-publishing-partner/ Wed, 06 Nov 2024 10:48:31 +0000 https://www.exchangewire.com/?p=1764608 Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).

The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]

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]]> Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows https://www.exchangewire.com/blog/2024/11/06/google-unveils-curation-capability-iab-europe-report-uncovers-latest-programmatic-attitudes-new-york-times-subscriber-growth-slows/ Wed, 06 Nov 2024 07:10:00 +0000 https://www.exchangewire.com/?p=1764572 News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows

Google Unveils Curation Capability

Google has unveiled new curation capabilities across Google Ad Manager in order to streamline media buying [...]

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]]> National World Partners with Mantis to Enhance Brand Safety & Contextual Offering https://www.exchangewire.com/blog/2024/10/30/national-world-partners-with-mantis-to-enhance-brand-safety-contextual-offering/ Wed, 30 Oct 2024 12:34:00 +0000 https://www.exchangewire.com/?p=1764415 National World, one of the largest and most respected news publishers in the UK, home to national titles, has today (October 30th, 2024) announced a strategic partnership with Mantis, which uses natural language AI to deliver industry-leading brand safety and [...]

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]]> “The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet https://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/ Wed, 30 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764391 We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI...

How do you define [...]

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