Privacy Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/privacy/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 26 Nov 2024 14:24:21 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 Cookie Information Releases the Best Free Plan on the Market https://www.exchangewire.com/blog/2024/11/26/cookie-information-releases-the-best-free-plan-on-the-market/ Tue, 26 Nov 2024 14:24:19 +0000 https://www.exchangewire.com/?p=1765129 With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory.

Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

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]]> Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3 https://www.exchangewire.com/blog/2024/11/13/digest-cma-releases-updated-privacy-sandbox-report-mediasense-acquires-r3/ Wed, 13 Nov 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764820 News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH

CMA demands revised Privacy Sandbox commitments from Google

The UK Competition and Markets Authority (CMA) has issued its latest report [...]

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]]> OpenX Promotes Julie Rooney to Chief Privacy Officer https://www.exchangewire.com/blog/2024/11/12/openx-promotes-julie-rooney-to-chief-privacy-officer/ Tue, 12 Nov 2024 14:34:09 +0000 https://www.exchangewire.com/?p=1764790 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (November 12th, 2024) announced the promotion of Julie Rooney to chief privacy officer and deputy general counsel. This strategic promotion underscores OpenX’s continued commitment to setting the standard [...]

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]]> Rethinking Curation: The Key to Reviving the Open Web? https://www.exchangewire.com/blog/2024/11/12/rethinking-curation-the-key-to-reviving-the-open-web/ Tue, 12 Nov 2024 10:35:04 +0000 https://www.exchangewire.com/?p=1764750 In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give their thoughts on what curation really offers

Recently, discussions around curation have reignited debate, with many critiques missing the point entirely. [...]

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]]> L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety  https://www.exchangewire.com/blog/2024/11/07/loreals-rafael-aquino-on-improving-trust-in-data-ownership-transparency-and-safety/ Thu, 07 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764621 In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [...]

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]]> 17K+ Apple App Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report https://www.exchangewire.com/blog/2024/10/31/17k-apple-app-store-apps-with-open-programmatic-advertising-enabled-have-no-detected-privacy-policies-pixalate-report/ Thu, 31 Oct 2024 13:42:49 +0000 https://www.exchangewire.com/?p=1764457 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Apple App Store, part of Pixalate’s Privacy Violation [...]

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]]> 12K+ Google Play Store Apps With Open Programmatic Advertising Enabled Have No Detected Privacy Policies: Pixalate Report https://www.exchangewire.com/blog/2024/10/31/pixalate-release-google-apple-privacy-violations-report/ Thu, 31 Oct 2024 09:39:42 +0000 https://www.exchangewire.com/?p=1764438 Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today (October 31st, 2024) released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Report for the Google Play Store, part of Pixalate’s Privacy Violation [...]

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]]> IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024  https://www.exchangewire.com/blog/2024/10/31/iab-tech-lab-releases-privacy-guidelines-for-public-comment-uk-ad-spend-hits-10bn/ Thu, 31 Oct 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764429 News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb

IAB Tech Lab Releases Privacy Guidelines for Public Comment 

In order to support the industry’s adoption [...]

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]]> Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World https://www.exchangewire.com/blog/2024/10/23/seedtags-seraphina-davey-on-how-premium-content-providers-can-continue-to-thrive-in-a-privacy-first-world/ Wed, 23 Oct 2024 14:36:03 +0000 https://www.exchangewire.com/?p=1764178 In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem.

How can the industry maintain a privacy-first approach, [...]

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]]> Industry Review 2025: A Privacy-First World? https://www.exchangewire.com/blog/2024/10/22/industry-review-2025-a-privacy-first-world/ Tue, 22 Oct 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1764086 Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025?

Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

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