First-Party Data Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/data/first-party-data/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 07 Nov 2024 11:55:30 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety  https://www.exchangewire.com/blog/2024/11/07/loreals-rafael-aquino-on-improving-trust-in-data-ownership-transparency-and-safety/ Thu, 07 Nov 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1764621 In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [...]

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]]> Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory https://www.exchangewire.com/blog/2024/11/06/audigent-partners-with-google-ad-manager-to-help-agencies-access-curated-inventory/ Wed, 06 Nov 2024 10:46:17 +0000 https://www.exchangewire.com/?p=1764604 Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. 

This new capability from Google’s SSP provides advertisers with a powerful tool to [...]

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]]> Q3 in Ad Tech: Trials and Tribulations https://www.exchangewire.com/blog/2024/10/18/q3-in-ad-tech-trials-and-tribulations/ Fri, 18 Oct 2024 10:06:22 +0000 https://www.exchangewire.com/?p=1764014 In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer?

It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

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]]> Digest: Meta ordered to limit data collection; The Guardian launches The Filter https://www.exchangewire.com/blog/2024/10/15/digest-meta-ordered-to-limit-data-collection-the-guardian-launches-the-filter/ Tue, 15 Oct 2024 09:05:03 +0000 https://www.exchangewire.com/?p=1763899 Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring

In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]

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]]> The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories https://www.exchangewire.com/blog/2024/09/20/the-wires-2024-shortlist-unveiled-fierce-competition-across-all-categories/ Fri, 20 Sep 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1763181 The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut...

ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]

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]]> First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France https://www.exchangewire.com/blog/2024/09/18/first-id-decentriq-redefine-the-future-of-data-collaboration-for-brands-publishers-in-france/ Wed, 18 Sep 2024 10:57:52 +0000 https://www.exchangewire.com/?p=1763155 First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

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]]> How First-Party Data Is a Force for Reach and Scale https://www.exchangewire.com/blog/2024/09/17/how-first-party-data-is-a-force-for-reach-and-scale/ Tue, 17 Sep 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1763070 In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data.

Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]

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]]> AUDIENCES Proves Model for Pharma, Life Sciences & Medtech with Major Global Client Win https://www.exchangewire.com/blog/2024/08/13/audiences-proves-model-for-pharma-life-sciences-medtech-with-major-global-client-win/ Tue, 13 Aug 2024 12:00:00 +0000 https://www.exchangewire.com/?p=1762351 AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.  

Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

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]]> Jeff Green and Andrew Casale join ATS London line-up https://www.exchangewire.com/blog/2024/07/11/jeff-green-and-andrew-casale-join-ats-london-line-up/ Thu, 11 Jul 2024 13:11:51 +0000 https://www.exchangewire.com/?p=1761579 With ATS London a few weeks away, we’re delighted to announce two new headline speakers: Jeff Green and Andrew Casale.

We are thrilled to announce TWO sensational headline speakers for ATS London - Jeff Green and Andrew Casale. Both headliners come [...]

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]]> AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy https://www.exchangewire.com/blog/2024/06/07/audiences-rob-mclaughlin-on-capitalising-on-first-party-data-and-prioritising-privacy/ Fri, 07 Jun 2024 08:00:00 +0000 https://www.exchangewire.com/?p=1760753 In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]

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