Media Spend Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/media-spend/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 28 Oct 2024 08:55:58 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 The Modern Media Planner Buyer – From Old School to Future Resilient https://www.exchangewire.com/blog/2024/10/28/modern-media-planner-buyer-from-old-school-to-future-resilient/ Mon, 28 Oct 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1764165 In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved

Having spent the majority of my career on the agency side, [...]

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]]> Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  https://www.exchangewire.com/blog/2024/07/18/omnicom-reports-5-2-organic-growth-in-q2-uk-amazon-prime-day-sales-hit-record-633m-labour-to-establish-ai-regulation/ Thu, 18 Jul 2024 07:00:00 +0000 https://www.exchangewire.com/?p=1761685 On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation 

Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

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]]> Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks https://www.exchangewire.com/blog/2024/03/19/kevel-announces-retail-media-cloud-ushering-in-the-age-of-differentiation-for-retail-media-networks/ Tue, 19 Mar 2024 13:00:00 +0000 https://www.exchangewire.com/?p=1758792 Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. 

The new Retail [...]

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]]> Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics https://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/ Tue, 19 Mar 2024 11:00:00 +0000 https://www.exchangewire.com/?p=1758821 How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK.

The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

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]]> Essential Viewing: Is CTV 2024’s Must-Have for Media Planners? https://www.exchangewire.com/blog/2024/02/14/essential-viewing-is-ctv-2024s-must-have-for-media-planners/ Wed, 14 Feb 2024 11:37:42 +0000 https://www.exchangewire.com/?p=1757997 With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. 

The TV landscape has evolved hugely over the past decade and there are no signs [...]

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]]> Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory https://www.exchangewire.com/blog/2023/06/20/yahoo-advertising-to-launch-yahoo-backstage-enabling-a-direct-path-to-premium-publisher-inventory/ Tue, 20 Jun 2023 09:10:17 +0000 https://www.exchangewire.com/?p=1747080 Yahoo Advertising has announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed [...]

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]]> Scibids Launches AI Insights Solution in Partnership with Tinuiti https://www.exchangewire.com/blog/2023/06/14/scibids-launches-ai-insights-solution-in-partnership-with-tinuiti/ Wed, 14 Jun 2023 12:42:05 +0000 https://www.exchangewire.com/?p=1746496 Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 14th, 2023) announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across streaming TV and the triopoly of [...]

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]]> Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns https://www.exchangewire.com/blog/2023/06/12/guardian-partners-with-ias-to-surpass-singapores-media-quality-benchmarks-across-live-campaigns/ Mon, 12 Jun 2023 09:33:09 +0000 https://www.exchangewire.com/?p=1746221 Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health & Beauty, the No.1 Health & Beauty Retailer in Singapore, which exceeded the country’s benchmark via IAS holistic media quality [...]

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]]> Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments https://www.exchangewire.com/blog/2023/01/18/anzu-granted-patent-for-advanced-ad-tracking-tech-to-measure-viewability-in-3d-environments/ Wed, 18 Jan 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1740234 The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. 

The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine [...]

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]]> IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers https://www.exchangewire.com/blog/2022/12/13/iab-research-reveals-more-than-90-of-advertisers-are-partnering-with-retailers-to-reach-consumers/ Tue, 13 Dec 2022 12:28:14 +0000 https://www.exchangewire.com/?p=1738757 IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]

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