Media Archives - ExchangeWire.com https://www.exchangewire.com/blog/category/media/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 21 Nov 2024 16:13:28 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7 A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss  https://www.exchangewire.com/blog/2024/11/21/a-year-from-launch-nano-marks-the-release-of-60-intent-personas-to-help-buyers-combat-signal-loss/ Thu, 21 Nov 2024 09:00:00 +0000 https://www.exchangewire.com/?p=1765016 Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, detailing the impact so far of this unique product, a year on from launch. 

In the face [...]

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]]> Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit https://www.exchangewire.com/blog/2024/11/13/analysis-reveals-the-perfect-line-between-attention-profit/ Wed, 13 Nov 2024 12:46:35 +0000 https://www.exchangewire.com/?p=1764835 Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel.

The report, [...]

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]]> New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology https://www.exchangewire.com/blog/2024/11/12/new-picnic-study-reveals-clearpay-boosts-brand-consideration-with-new-quality-media-technology/ Tue, 12 Nov 2024 14:12:05 +0000 https://www.exchangewire.com/?p=1764767 Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign. 

Goodstuff [...]

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]]> Top 10 Highest-Quality Publishers for 2024 Revealed by Picnic – Yahoo Top the List https://www.exchangewire.com/blog/2024/11/05/top-10-highest-quality-publishers-for-2024-revealed-by-picnic-yahoo-top-the-list/ Tue, 05 Nov 2024 10:45:42 +0000 https://www.exchangewire.com/?p=1764535 Picnic, the leading quality media platform, recently announced the launch of its inaugural Media Quality Report, an annual report aimed at defining and measuring media quality in the digital advertising ecosystem. As part of this report, Picnic today (November 5th, [...]

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]]> HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io https://www.exchangewire.com/blog/2024/11/05/herovideo-ai-tool-for-creating-videos-out-of-articles-by-bidmatic-io/ Tue, 05 Nov 2024 10:39:45 +0000 https://www.exchangewire.com/?p=1764533 Bidmatic Inc. is thrilled to present HeroVideo - Article-to-Video platform that empowers media owners to transform their articles into engaging video content. The platform allows users to customise key parameters such as avatars, language, and voiceovers and witness the instant video [...]

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]]> Trio of Senior Vice Presidents Promoted to Adform’s Senior Leadership https://www.exchangewire.com/blog/2024/11/04/trio-of-senior-vice-presidents-promoted-to-adforms-senior-leadership/ Mon, 04 Nov 2024 09:50:21 +0000 https://www.exchangewire.com/?p=1764510 Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership. 

Jonas Hjorth [...]

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]]> 1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from Picnic https://www.exchangewire.com/blog/2024/10/31/1-in-3-domains-fail-media-quality-thresholds-according-to-ground-breaking-new-report-from-picnic/ Thu, 31 Oct 2024 10:30:00 +0000 https://www.exchangewire.com/?p=1764435 Picnic, a leading quality media platform, has today (October 31st, 2024) launched significant findings in its newly released Media Quality Report 2024, powered by new PIQ intelligence. 

After reviewing over 30,000 domains (which accounts for almost all the ad traffic in [...]

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]]> The Modern Media Planner Buyer – From Old School to Future Resilient https://www.exchangewire.com/blog/2024/10/28/modern-media-planner-buyer-from-old-school-to-future-resilient/ Mon, 28 Oct 2024 02:00:00 +0000 https://www.exchangewire.com/?p=1764165 In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved

Having spent the majority of my career on the agency side, [...]

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]]> DoubleVerify Extends Media Quality Measurement on LinkedIn https://www.exchangewire.com/blog/2024/10/24/doubleverify-extends-media-quality-measurement-on-linkedin/ Thu, 24 Oct 2024 13:04:42 +0000 https://www.exchangewire.com/?p=1764264 DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

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]]> 49% of Domains are Classified as High-Risk According to New PIQ Intelligence https://www.exchangewire.com/blog/2024/10/15/49-of-domains-are-classified-as-high-risk-according-to-new-piq-intelligence/ Tue, 15 Oct 2024 09:30:00 +0000 https://www.exchangewire.com/?p=1763891 Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. The report reveals that 49% of online domains are classified as high-risk. These high-risk sites are characterised [...]

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